A film distributor is responsible for the marketing of a film. Distribution deals are an important part of financing a film. The distributor may set the release date of a film and the method by which a film is available for viewing. Their role is to get the film into cinemas and make sure people are aware of the film, through advertisement, and go and watch it.
What is a P&A budget?This is the prints and advertising budget for the film. Its the money a company is willing to set aside to accomplish its marketing objectives.
What is the average distribution cost for the big six?
The average distribution cost for one of the big six can be ask much as 50% of the production budget.
What does this budget include?
- Posters
- Trailers
- Billboards
- Websites
- Viral videos
- Merchandising
- Actor interviews, TV appearances and premiers
- Opening weekend of the film release
Simultaneous Release is the name given to an experimental new method of making movies available to consumers. Simultaneous releasing of a movie removes these windows: the movie is released to cinemas and other channels such as DVD, internet and television, on or around the same date.
What are some main distribution companies?
- 20th Century Fox
- Metro Goldwyn Mayer
- Icon Productions
- Columbia Pictures
- Paramount Pictures
What do you think is the link between audiences and distribution?
Define audience positioning + What is audience positioning?
All media texts have a series of encoded signs and messages - the audience decode these messages. different audiences will decode these messages differently. Audiences are made up of individuals who are either passive or active.
Active = this audience responds to and interprets the media text in different ways and actively engages with the message.
Passive = this audience does not actively engage with the text. they do not question the text and accept the reading without challenge. they, therefore, might be more affected by the messages within the text.
Why is the release date crucial?
The release date is crucial to a film because it determines how successful it will be. The release date is usually set on a date the coincides with a school/bank holiday. This is because there will be lots of family's and teens off work/school making the cinema more convenient. Also the date has to be set so it does not clash with other films, especially big ones. this is so they have as little competition as possible when it comes out to consumers have less choice about what to see in the cinema.
What is self distribution?
Self distribution is where you cut out the middle man (the film distributor) and the production company distributes the film themselves. Self distribution is normally used by films with very small budgets.
Examples of ways a film can be released...
- Standard release
- Simultaneous release
- Straight to video release
- Internet release
Some good work here Jack -
ReplyDelete1) what is the link between audiences and distribution? Think independent and mainstream and come up with some examples. Universal is the biggest distributor and they also are the biggest music company so worth posting on blog.
2) Please give an example of a film that has had a simultaneous, standard, straight to video and internet release.
3) Lastly, please look up audience positioning in terms of distribution it doesn't mean what you've written it's more about how you target an audience. Please reply below.